As the calendar flips to a new year, service-based business owners have a fresh opportunity to set the stage for success. Whether you’re a solo entrepreneur or leading a growing team, establishing clear marketing goals can help you attract more clients, strengthen...
As data privacy laws continue to grow in complexity, Tennessee businesses must navigate new requirements to protect consumer information. The Tennessee Information Protection Act (TIPA), effective July 1, 2025, introduces specific mandates to enhance privacy...
Choosing the Right Categories: A Key Component to Local SEO Success Google Business Profile (GBP) is a powerful tool for helping local businesses show up in search results. But did you know that choosing the right categories can make or break your local rankings?...
Google is constantly finding ways to make local search more relevant and useful, and its latest feature, “Places People Are Talking About,” is another step in that direction. This feature highlights businesses gaining attention through online conversations, offering a...
Have you ever searched for a business “near me” and wondered why certain businesses appear at the top of the list while others don’t? The secret lies in local SEO, a powerful tool that ensures your business is front and center when your community needs you most....
Negative reviews can feel like a punch to the gut for any business owner. They challenge your hard work, reputation, and the image you've built for your brand. But here’s the truth: even the best businesses receive bad reviews. The key isn’t avoiding them—it’s knowing...
Having a professional website isn’t just a nice-to-have—it’s a must-have for any small business owner. Your website is often the first interaction potential customers have with your business, so it needs to make a great impression. But for small business owners,...
Of all the business books I’ve read, one strategy stands out as a game-changer for small and local businesses: the They Ask, You Answer (TAYA) framework. Developed by Marcus Sheridan, this approach revolutionized his struggling pool business, River Pools and Spas, and has since empowered countless businesses to thrive by building trust and prioritizing customer education.
This guide will explore what Google Reviews are, why they matter for local SEO, and how you can leverage them to boost your online presence and attract more customers.
In this beginner-friendly guide, we’ll break down the basics of SEO, explain why it’s crucial for any online presence, and share tips on how you can get started with optimizing your website. By the end of this post, you’ll have a clear understanding of what SEO is and how it can help your business grow.
