Google is constantly finding ways to make local search more relevant and useful, and its latest feature, “Places People Are Talking About,” is another step in that direction. This feature highlights businesses gaining attention through online conversations, offering a unique opportunity for local businesses to increase visibility and attract new customers.

In this blog, we’ll break down what this feature is, why it’s important for your business, and how you can leverage it to stand out in local search results.

What Is the ‘Places People Are Talking About’ Feature?

For example, a coffee shop that’s been mentioned in glowing online reviews or has an active community engagement campaign might appear as a “Place People Are Talking About” in search results.

“Places People Are Talking About” is Google’s way of spotlighting businesses that are frequently mentioned in online reviews, forums, blogs, and other digital conversations. When someone searches for places in a specific area, this feature highlights spots that people are buzzing about.

Why This Feature Matters for Local Businesses

This feature isn’t just another Google update—it’s a chance for your business to shine in local search. Here’s why it’s worth paying attention to:

Increased Visibility

If your business is featured, it can gain prime placement in local search results, attracting more clicks and attention from potential customers.

Enhanced Credibility

Appearing in this section implies that your business is trusted, loved, and generating buzz, which can build customer confidence.

Drive Foot Traffic

For businesses like restaurants, cafes, retail stores, and local attractions, being recognized as a “talked-about” place can translate directly into increased visits.

Potential Ways to Get Your Business Featured

If you’re wondering how to turn your business into one that people are talking about, here are some actionable steps:

Encourage Reviews

• Make it easy for satisfied customers to leave reviews on Google and other platforms.
• Respond to every review—whether positive or negative—to show that you value customer feedback.

Engage on Social Media

• Foster conversations about your business on social platforms.
• Create shareable content, such as behind-the-scenes videos, customer spotlights, or special offers.
• Use local and trending hashtags to reach your community.

Collaborate with Local Influencers

• Partner with micro-influencers who have a strong local following.
• Invite them to experience your product or service and share their genuine feedback.

Host Community Events

• Organize events like workshops, fundraisers, or pop-ups to create buzz.
• Promote these events online to encourage attendance and online mentions.

Optimize Your Google Business Profile (GBP)

• Ensure all your information—address, hours, contact info—is accurate and up to date.
• Regularly post updates, photos, and events to keep your profile active and engaging.
• Use GBP’s Q&A section to answer common customer questions.

What Does This Mean for Your Local SEO Strategy?

“Places People Are Talking About” aligns perfectly with your broader local SEO efforts. To benefit from it, you need to focus on:

• Building a robust online reputation through reviews and mentions.
• Engaging with your community both online and offline.
• Regularly updating and optimizing your digital presence, particularly on Social Media platforms, your website, and Google Business Profile.

Final Thoughts

Google’s “Places People Are Talking About” feature is another opportunity for you to boost the visibility of your local business. By focusing on fostering positive online conversations, engaging your community, and optimizing your digital presence, you can position your business to take full advantage of this feature.

If you’re ready to make your business a place people are talking about, we’re here to help! Contact us for a free local SEO consultation, and let’s get your business the attention it deserves.