The Blog
Straight talk on web design, SEO, and growing your business online
I write about the things local business owners ask me most, Google rankings, websites that actually work, and what it really takes to build a strong online presence. No fluff, no jargon, just honest answers.
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Local Business
Unleashing Business Potential with the “They Ask, You Answer” Framework
Of all the business books I’ve read, one strategy stands out as a game-changer for small and local businesses: the They Ask, You Answer (TAYA) framework. Developed by Marcus Sheridan, this approach revolutionized his struggling pool business, River Pools and Spas, and has since empowered countless businesses to thrive by building trust and prioritizing customer education.
Launch Your Website With Confidence: How to Start Strong and Grow Your Tennessee Business
You've Built the Foundation. Now It's Time to Launch. Over the last two articles in this series, we've covered two critical steps in building a successful online presence for your Tennessee business. First, we discussed the importance of strategy—understanding your...
How To Tell Your Brand’s Story and Drive Results with Words
Your brand’s story is the heart of your business. It’s not just about what you do, but why you do it and how you connect with your audience. Crafting a compelling narrative is the key to standing out in a competitive market and fostering genuine relationships with your customers. In this post, we’ll explore how to express your unique brand voice, engage your audience, and drive conversions through storytelling.
Crafting a Winning Strategy for Your Tennessee Business: Competitor Analysis & Branding Insights
When it comes to growing your Tennessee business, having a well-thought-out strategy is the cornerstone of success. At Candor Web Solutions, we believe that a strong foundation starts with understanding your competition, refining your brand, and aligning your goals....
Start the New Year Right: 5 Marketing Goals for Service-Based Businesses in 2025
As the calendar flips to a new year, service-based business owners have a fresh opportunity to set the stage for success. Whether you’re a solo entrepreneur or leading a growing team, establishing clear marketing goals can help you attract more clients, strengthen...
What Tennessee Businesses Need to Know About the Tennessee Information Protection Act (TIPA)
As data privacy laws continue to grow in complexity, Tennessee businesses must navigate new requirements to protect consumer information. The Tennessee Information Protection Act (TIPA), effective July 1, 2025, introduces specific mandates to enhance privacy protections for consumers while outlining compliance standards for businesses. In this blog, we’ll explore TIPA’s key provisions, which businesses it impacts, and how you can prepare to meet its requirements.
Google Business Profile Categories and Rankings: Why They Matter
Google Business Profile (GBP) is a powerful tool for helping local businesses show up in search results. But did you know that choosing the right categories can make or break your local rankings? Selecting the most relevant primary and additional categories can significantly impact how often potential customers find your business online.
What Is Google’s “Places People Are Talking About” Feature and Why It Matters
Google is constantly finding ways to make local search more relevant and useful, and its latest feature, “Places People Are Talking About,” is another step in that direction. This feature highlights businesses gaining attention through online conversations, offering a unique opportunity for local businesses to increase visibility and attract new customers.
Local SEO: The Key to Growing Your Business in Your Community
Have you ever searched for a business “near me” and wondered why certain businesses appear at the top of the list while others don’t? The secret lies in local SEO, a powerful tool that ensures your business is front and center when your community needs you most. Whether you’re a restaurant owner, a contractor, or a boutique retailer, understanding and implementing local SEO strategies can significantly impact your growth.
How to Handle Negative Google Reviews: A Guide for Local Business Owners
Negative reviews can feel like a punch to the gut for any business owner. They challenge your hard work, reputation, and the image you’ve built for your brand. But here’s the truth: even the best businesses receive bad reviews. The key isn’t avoiding them, it’s knowing how to handle them.
Building a DIY Website for Your Small Business: A Complete Guide
Having a professional website isn’t just a nice-to-have, it’s a must-have for any small business owner. Your website is often the first interaction potential customers have with your business, so it needs to make a great impression. But for small business owners, building a website can feel overwhelming. Where do you start? What do you need to include?
sTAY IN THE LOOP
Plain-English insights for local business owners
Every month I send one email with honest, practical guidance on websites, SEO, and what's actually working for local businesses. No fluff, no sales pitch, just the kind of straightforward advice I'd give a client.
Ready to stop piecing it together and start building something that works?
Both plans include web design and SEO working together from day one. Take a look at what's included and find the right fit for where your business is right now.