Chattanooga Monument Company
How a Monument Maker Went from Invisible Online to Dominating Local Search
Industry
Granite & Bronze
Monument
Builder
Services
Ongoing SEO Support
Website Design
Marketing Strategy
Goals
Increase Leads
Rank Higher on Google
Build Authority Online
Timeline
2-Month Average From Start To Launch
Ongoing Support
About The Company
Chattanooga Monument Company is a family-owned business serving families and communities across the greater Chattanooga, Tennessee area. They specialize in custom granite and bronze memorials, including headstones, grave monuments, pet markers, flat markers, and more. They also perform monument restoration and mobile on-site engraving services for existing headstones.
For a business rooted in craftsmanship and trust, their online presence simply wasn’t reflecting the quality of their work. Families searching for monument services in the area were finding competitors first, and Chattanooga Monument Company was losing business that they didn’t even know was on the table.
Objectives
- Improve user experience, and make the site more engaging
- Create a solid local SEO foundation to increase traffic and drive future growth
- Monitor search rankings and adjust local SEO strategy to increase performance
- Write copy that has clear messaging and ensures prospective clients can easily understand what the company offers
Increase in Monthly Website Traffic
504%
120 → 725 visitors/month
Leads Per Month
16 – 17
Up from 1 per month
Google Rankings
# 1
For core local keywords
“We are just so happy to finally have someone we trust, and that clearly cares about the success of our business.”
The Challenge
When Chattanooga Monument Company first came to Candor Web Solutions, they weren’t starting from zero; they were recovering from a frustrating experience with a previous web design agency that had over-promised and under-delivered. The problems were compounding:
- Their website was poorly designed, with thin content and very few images, doing little to showcase the depth and quality of their work
- There was no clear user journey. Visitors arrived and had no intuitive path to make decisions
- They were being outranked by local competitors across every relevant search term
- They had no visibility into their own leads. Form submissions were being forwarded by the agency, leaving the client entirely dependent and in the dark
- Their Google Business Profile was underoptimized and contributing nothing to local discovery
A Complex Service Offering That Was Hard to Present
One of the more nuanced challenges was content architecture. Chattanooga Monument Company does a lot: custom granite headstones, bronze plaques, pet memorials, flat markers, monument restoration, mobile engraving, etc. The challenge was figuring out how to display all of those services clearly without making the site feel cluttered or overwhelming, especially for families who are often navigating an emotionally difficult time.
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Experience a professionally designed website at a price that makes sense for you. With Candor Web Solutions, what you see is what you get: no hidden fees, just a mobile-responsive design that is optimized for any device, includes hosting, and a dedicated support system that’s got your back.
The Candor Web Solutions Approach
1. A Website Built Around the Customer Journey
The first priority was a complete website redesign, built not just to look professional, but to guide visitors naturally toward taking action. Every page was structured with the user’s emotional state in mind: someone searching for a monument is often grieving. The site needed to feel trustworthy, calm, and clear.
Product images, organized service sections, and straightforward calls-to-action were built in from the ground up. The content was written to reflect what real families in the Chattanooga area actually search for, not generic industry copy.
2. Google Business Profile Management
The GBP listing was fully optimized and brought into an ongoing management cadence, including optimized categories, service listings, photo uploads, and review collection/response support. For a local service business, the GBP is often the first thing a searcher sees. Making it work hard was non-negotiable.
3. Local SEO Optimization Across Every Page
Rather than treating SEO as an afterthought, keyword research and local optimization were baked into the site architecture from day one. Service pages were written to target specific, high-intent local searches, the kinds of queries someone types when they’ve already made the decision to buy and are simply choosing who to call.
Over the following months, ongoing on-page optimization, content updates, and technical SEO work compounded, and the rankings followed.
4. Full Transparency, Restored
One of the first things addressed was client access. Chattanooga Monument Company was given full visibility into their own website, their contact forms, their analytics, and their results. No more waiting on a third party to forward leads. No more guessing whether the strategy was working.
The Results
Before working with Candor Web Solutions, the site averaged approximately 120 visitors per month, a baseline consistent with a site that had little SEO investment. Within the first year of partnership, monthly traffic climbed to an average of 725 visitors per month, representing a 504% increase in organic reach.
That traffic isn’t random. These are people in the Chattanooga area actively searching for monument services.
Rankings: #1 for Core Local Keywords
Chattanooga Monument Company now holds the top organic position on Google for their most commercially valuable local search terms, including:
- “affordable monuments near me”
- “headstone restoration near me”
- “grave monuments for sale near me”
- “monument company near me”
Ranking #1 in organic search for these terms means they are the first non-ad result a potential customer sees, a position that captures the majority of clicks and signals authority to every searcher.
Leads: From Near Zero to 16–17 Per Month
Perhaps the most meaningful number: before Candor Web Solutions, the client was receiving fewer than one website lead per month. Today, they average 16 to 17 qualified leads per month, a transformation that represents a fundamental change in how the business grows.
Just as significantly, those leads now go directly to the client in real time. Full ownership. No intermediary. No dependency.
Early Results: Within 2 Months of Launch
SEO is a long game, but in this case, the combination of a high-quality new site and properly optimized content produced results faster than typical. Chattanooga Monument Company began receiving multiple form submissions within the first two months of the new site going live.
