Case Study
TN House Wash and Pressure Washing
A local pressure washing company went from being burnt by an agency to getting real local leads
A home services business that had already tried everything before finding something that actually worked. Two years, one scammy agency, one Wix site, and zero leads. Here is what changed.
257%
Increase in monthly traffic
Page 1
Google rankings for primary service keywords
0
Leads generated by previous site
Consistent
Monthly lead flow after launch
About the Business
TN House Wash and Pressure Washing
TN House Wash and Pressure Washing delivers exceptional pressure washing and exterior cleaning services to homeowners and businesses in the Cleveland, Tennessee area. Locally owned and operated, Mason has built a reputation for reliability and excellence by focusing on customer satisfaction.
Mason started the business with the skills and work ethic to build something real. But like many new business owners, he quickly discovered that being great at the work and being visible online are two completely different challenges.
"Thankfully Amanda was able to design a great site, and I am finally getting the leads I want. I now understand how valuable a website that works is."
— Mason B., TN House Wash and Pressure Washing
Industry
Pressure Washing &
House Washing
Services
Web Design
Local SEO
GBP Management
Goals
Increase leads
Rank on page one
Build local authority
Timeline
4-week build
Ongoing SEO & GBP management
Ongoing website maintenance
The Challenge
Two compounding problems that needed solving at once.
Challenge 01
Burned by a national agency
Tennessee House Wash and Pressure Washing had spent about two years trying to figure out how to make their website work for them. Initially they hired a large agency, but soon realized it was not what they had expected. They were spending a lot of money with no real results and they were not getting the leads they had hoped for.
After parting ways with the agency, Mason decided to take matters into his own hands. He poured hours into building his own site using Wix. He did research, watched videos, and learned as much as he could about how to build a good website. At this point he was devoting nearly as much time to learning website building as to the actual pressure washing work he was supposed to be doing.
Challenge 02
A Wix site that generated nothing
After all that effort, the Wix site also generated no traffic and no leads. Without a strategy behind it, the site was essentially invisible. Potential customers were finding competitors instead, and Mason's phone stayed quiet. After another year of website struggles, he decided to hire an expert again, but this time needed someone he could trust and did not want to work with another large, faceless agency.
The Approach
Four things that moved the needle.
01
Started with what was already working
Rather than discarding everything Mason had built, the first step was identifying what was worth keeping from the existing site and building from there. The best features were carried forward, significant expertise was added on top, and a brand new site was built with a clear strategy behind it from day one.
02
Google Business Profile management
The GBP was fully set up and optimized to support local pack rankings for pressure washing searches in the Cleveland area, giving Mason visibility in both standard search results and the map pack.
03
Local SEO optimization across every page
Every page was optimized at launch for the specific service and location keywords Mason's customers are actually searching for. Structure, content, and technical setup were all aligned from the beginning so the site started building authority immediately rather than waiting for a retrofit.
04
Ongoing SEO and support
After launch, consistent monthly SEO work kept the momentum building. Rankings improved, traffic grew, and the lead flow that had been nonexistent before became a reliable part of how the business operates.
See the difference
A website that finally works as hard as the business behind it.
The previous Wix site had no SEO strategy, no local targeting, and no structure designed to convert a visitor into an inquiry. The rebuild is built around the specific searches Mason's customers are making in the Chattanooga area, with real photography, a clear service grid, and a path designed to turn visitors into leads.
Before
After
The Results
The strategy delivered.
257%
Increase in monthly website traffic
From a starting point of essentially zero organic traffic on a site that was invisible to Google, the rebuilt site drove a 257% increase in traffic within just six months of launch.
Page 1
Google ranking for core local keywords
TN House Wash and Pressure Washing now ranks on page one of Google for their primary service keywords in the Cleveland area. For a business that was previously invisible online, these rankings represent a fundamental shift in how new customers find and choose them.
Leads
Became consistent and reliable
Before working together, Mason's website generated zero leads. Today it generates a consistent monthly flow of qualified inquiries. People who find him on Google, like what they see, and reach out. That consistency is what allows a home services business to plan, grow, and build a team.
GBP
A stronger local presence built on real Google reviews
A well-maintained GBP with a growing review count strengthens local pack rankings, builds trust with potential customers before they ever visit the website, and signals to Google that the business is active, legitimate, and worth showing.
★★★★★
When I started my business, I fell into the trap of one of the scammy web design agencies. The kind that gets you to sign up, pay money, and then they never really uphold their end of the bargain. I wanted to get away from that company because I was spending a lot of money with no real results. I decided to make my own website using Wix, but it also generated no traffic and no leads. Thankfully Amanda was able to design a great site, and I am finally getting the leads I want. I now understand how valuable a website that works is.
— Mason B., TN House Wash and Pressure Washing
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