Case Study
Chattanooga Monument Company
How a monument maker went from invisible online to dominating local search
A family-owned business serving families throughout Southeast Tennessee with custom granite and bronze memorials.
504%
Increase in monthly traffic
16 - 17
Qualified leads per month, up from one
#1
Google rankings for core local keywords
2 months
Time to ranking first after launch
About the Business
Chattanooga Monument Company
Chattanooga Monument Company is a family-owned business serving families and communities throughout Southeast Tennessee. They specialize in custom granite and bronze memorials, headstones, grave monuments, pet memorials, flat markers, and more, as well as monument restoration and mobile on-site engraving services for existing headstones.
For a business rooted in craftsmanship and trust, their online presence simply wasn't reflecting the quality of their work. Families searching for monument services in the area were finding competitors first, and Chattanooga Monument Company was losing out on what they are most passionate about, helping others.
"We are just so happy to finally have someone we trust, and that clearly cares about the success of our business."
— Jason H., Chattanooga Monument Company
Industry
Granite & Bronze
Monument Builder
Services
Web Design
Local SEO
GBP Management
Goals
Increase leads
Rank on page one
Build local authority
Timeline
4-week build
Ongoing SEO & GBP management
Ongoing website maintenance
The Challenge
Two compounding problems that needed solving at once.
Challenge 01
The agency that over promised and under delivered
When Chattanooga Monument Company first came to me, they felt stuck in a frustrating situation with a web design agency that had overpromised and underdelivered.
- Website was poorly designed with thin content and very few images
- Being outranked by local competitors across every relevant search term
- No visibility into their own leads because form submissions were forwarded by the agency
- Google Business Profile underoptimized and contributing nothing to local discovery
- No clear user journey; visitors had no intuitive path to make a decision
Challenge 02
A complex service offering that was hard to present
Chattanooga Monument Company does a lot: custom granite headstones, bronze plaques, pet memorials, flat markers, monument restoration, mobile engraving, and more. The challenge was figuring out how to display all of those services clearly without making the site feel cluttered or overwhelming, especially for families who are often navigating an emotionally difficult time.
The Approach
Four things that moved the needle.
01
A website built around the customer journey
Every page was structured with the user's emotional state in mind. Someone searching for a monument is often grieving. The site needed to feel trustworthy, calm, and clear, with product images, organized service sections, and content written to reflect what real families in Chattanooga actually search for.
02
Google Business Profile management
The GBP listing was fully optimized and brought into an ongoing management cadence, with optimized categories, service listings, photo uploads, and review collection and response support. For a local service business, the GBP is often the first thing a searcher sees.
03
Local SEO optimization across every page
Keyword research and local optimization were baked into the site architecture from day one. Service pages were written to target specific, high-intent local searches, the kinds of queries someone types when they've already made the decision to buy and are simply choosing who to call.
04
Full transparency restored
Chattanooga Monument Company was given full visibility into their own website: contact forms, analytics, and results. No more waiting on a third party to forward leads. No more guessing whether the strategy was working.
See the difference
A website that finally works as hard as the business behind it.
The original site was a single page with no clear path to action, no local targeting, and no way to capture leads. The rebuild is structured around a specific market, with real photography, a clear process, and a path designed to turn a visitor into an inquiry.
Before
After
The Results
The strategy delivered.
504%
Increase in monthly website traffic
From approximately 120 visitors per month to an average of 725, real people in the Chattanooga area actively searching for monument services.
#1
Google ranking for core local keywords
Including "affordable monuments near me," "headstone restoration near me," "grave monuments for sale near me," and "monument company near me."
2 months
Time to ranking first after launch
Multiple form submissions within the first two months of the new site going live, faster than typical for a new SEO strategy.
16 - 17
Qualified leads per month, up from one
Before working together, the client was lucky to receive one website lead per month. Today they average 16 to 17 qualified leads, going directly to the client in real time. Full ownership.
Google AI Overviews
Chattanooga Monument Company now appears in Google AI Overviews, positioning them at the very front of the search experience before a visitor even clicks a result.
✦ Featured in Google AI Overviews
★★★★★
We are just so happy to finally have someone we trust, and that clearly cares about the success of our business.
— Jason H., Chattanooga Monument Company
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